Clickbait Board Game

Clickbait Board Game

We’re all overwhelmed with clickbait headlines on the Internet. It isn’t just sites like Buzzfeed anymore, even formerly respectable news organizations use misleading and exaggerated headlines to get more clicks. Even more ridiculous are the clickbait ads, but Reiner Knizia’s Clickbait Board Game takes that idea and turns it into fun.

In the Clickbait board game, you and your friends make up hilarious clickbait for nonsense products. Whoever is the funniest wins. There’s one weird aspect that you won’t believe. Take a deep breath before you check this game out because you will be shocked when you see card #6.

Did you ever manage to lose belly fat with “this one weird old tip”? Or learn the secret of the East London mum who earns £2,000 a day from home? Obviously not. Don’t be sad though, our latest product is something you WON’T BELIEVE…

Clickbait: The Game involves coming up with the best clickbait headlines for a crazy product. 3-day clown course, anyone?

The rules are super simple: draw a random crazy product card, roll the dice to determine which letters you must use, then come up with the funniest, most convincing clickbait headline to sell your product, using the letters on the dice as an acronym. Then all of the players vote on the best one, which will obviously be yours because you’re the funniest out of all your friends by far.

With insane replay value, this sassy, cynical game comes with everything you need to become a content machine. Are you a clickbait queen or crap copywriter? Roll the dice and let’s find out!

Buy the Clickbait Board Game for £19.99 (~$26) at Firebox. This party game is also sold at

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