Digital Clock, that’s the simple and descriptive name of this minimalstic and stylish new timepiece from the famous Japanese watch company Seiko.

Streamlined and functional, this clock has a rubberized resin case, large easy-to-read digital display, beep-alarm, date function, and a 12- or 24-hour format option. Two AA batteries required (not included).

The Digital Clock from Seiko measures 3.25(H) x 7(W) x 1.5(D) inches and the product is available over at the MoMA Store for $65 ($58.50 for members).

Seiko has released two analog Transformers watches – one with the Autobot logo and one with the Decepticon logo:

• Seiko Autobot Transformers Watch ($55)
• Seiko Decepticon Transformers Watch ($55)

Each watch comes with a black leather band and is packaged in a collectible tin with the respective logo all over the lid.