A new and improved version of the Lubitel 166+ camera has been launched by the Austria-based Lomography company. The new features include a 35mm format and endless panorama format, an improved viewfinder and much more.

Shooting with the Lubitel+ is different than anything you have shot before. The combination of its glass lenses, the flexible 120 or 35mm format, fully manual everything, fully automatic nothing, peering into a waist-level finder, slowing things down with focusing and dialing in the correct exposure settings, and a myriad of other analog factors make it a full-bodied experience that activates all of your senses and brings you into a special and very intimate place.

Lubitel+ pictures have their very own look and special analog character. They’re more “professional” than any 35mm camera, but less professional than a Hasselblad. Of course they are sharp, crispy, artistic, painted with light, and grand. But they’re also occasionally random, sometimes too vibrant, often vignetted at the edges, and totally flexible to your wishes and innovative tinkering. Rather than reflecting the objective reality in front of you, they reflect the subjective reality of the Lomographer behind the camera.

The new and improved LOMO Lubitel 166+ camera is available from the official Lomography online shop for $350.

The four-lens LOMO Silver Action 35mm camera has been released in a new version under the name Black Action, featuring a four-step sequential flash.

Your party and concert pix are gonna look amazing with help from this signature 4-frame camera equipped w/ a four-step sequential flash.

Four bold images on one print! You never know quite what you’ll get and that is the point. Kit includes batteries and a roll of 35mm film…

The LOMO Black Action is yours for $60 from fredflare.com.

You probably don’t want to replace your regular camera with this white LOMO Colorsplash Camera ($75), but it can be a fun alternative for some photos.

The camera uses 35mm film and you will have 13 different color options to choose when you snap the next shot with this little beauty.

Here are some examples of what the photos might look like: